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At Zanna, we don’t follow trends — we study them, test them, and refine them. One of the biggest shifts we’ve seen across California’s recreational market in 2025 is the explosive demand for small-batch, indoor-grown cannabis . What used to be a niche preference has now become the gold standard for serious consumers. But what exactly makes small-batch indoor flower so special? And why are experienced smokers increasingly passing on large-scale production weed for carefully cr

California consumers want top-shelf quality — without the top-shelf price tag. The California cannabis market has always moved fast, but in 2025 one trend is cutting through louder than ever: Premium indoor smalls are exploding in popularity. Seven-gram value packs of high-end indoor have gone from a niche offering to one of the most in-demand SKUs in the entire rec market.  You’ll see them on feature walls, “staff pick” shelves, loyalty promos — and selling out week after we

Why Exclusive Phenotypes, Rare Cuts & Real Breeding Are the New Currency of the Rec Market For years, the California recreational cannabis market has followed a predictable cycle: hype a strain, flood the market, watch prices fall, and move on to the next big name. But in 2025, the game has changed — and the brands that are winning aren’t the ones shouting the loudest. They’re the ones with the deepest genetics bench . Welcome to the Genetics-First Era  of California cannabis

Introduction The glow of LED lights and the steady hum of oscillating fans are the soundtrack of California’s indoor cannabis industry....

Get ready— Hall of Flowers Santa Rosa 2025  is just around the corner, bringing together the most influential names in California’s...